TOYOTA Smart 2.0
43,00stills plus 6 spankin’ new Toyotas equals lots of (shiny)
pictures of Toyotas.
2 DSLR's + 6 Toyotas - 6 shoot days = 43,000 pictures of Toyotas.
Working with Saatchi & Saatchi NY on a stop-motion-esqe concept for Toyota’s 2009/2010 Smart 2.0 campaign, we were convinced after a few tests that shooting bursts of stills with a DSLR would allow us to get the look the agency wanted.
Executive Producer Brian Homman
Producer Maureen Tunney
Director of Photography Doug Hostetter
Creative Director & VFX Supervisor Caleb Van Winkle
Flame Artist Josh Lawrence |
Designers
Josh Lawrence
Cameron Pierron Caleb Van Winkle
Compositors & Animators Connie Conrad Alexey Khaimov
Assistant DesignerBrady Anderson
Post Supervisor Peter Stanik |
Agency Saatchi & Saatchi N.Y.
Editorial Blue Rock
Editors Aaron Dunkel Caleb Van Winkle |
