Group Health Choose for Yourself

How often do you get a chance to tell it like it is and not pull any punches?  That’s exactly what we were tasked with on this web and TV campaign for Group Health.  Partnering with the legendary creative team of Rick & Janet at Switzerland, Director Matthew J. Clark sat down and talked with doctors and patients to draw out the honest and sometimes painful discussion of how medical care actually works and how it could be better.  Yeah, he made some people cry, but the sincerity comes out and makes this conversation arresting.